Hi, I’m Irma - a Communications Expert specialising in Earned Media strategies that get people talking.

For the past decade, I’ve honed my skills at some of the world’s largest creative agencies, including Havas and WPP (Cannes Lions’ 2024 Creative Company of the Year), working across APAC, Europe and now Mexico.

My expertise spans PR, social media, influencer marketing and integrated campaigns.

COMMUNICATIONS

Skills

Resume Here

  • Creative and Strategic Communications

  • Social Media

  • Influencer Marketing

  • Public Relations (consumer, corporate, crisis)

  • Brand Collaborations

  • Events and Experiental Campaigns

  • Multimedia, Integrated Campaigns (project management)

  • Copywriting: Social Media, Native Editorial and PR Materials

  • Project Management

  • Team Leadership

SECTORS

Travel, food &, beverage, home, beauty, pet, health, automotive and tech.

BRANDS

I’ve worked with 50 brands including Grupo Vidanta (luxury resort and entertainment brands), Expedia, Qatar Airways, William Grants & Sons, Revlon Professional, American Crew, Coca-Cola, Toyota, The Chia Co., Saputo Dairy, TrustedHousesitters.com, House of Rohl, Winning Appliances, Ancestry.com, LiveRamp, Blackhawk Network, St John Ambulance, Mad Paws and more.

A TASTE OF MY WORK

I help brands connect with people through social media, PR, influencers or experiental campaigns.

Here’s a quick look at what I’ve worked on.

  • Ran a strategic and highly creative press, influencer, and social media program for Revlon Professional complemented by experiential campaign moments. We once created an AI hair colour filter for Instagram.

    Article Here

  • Created Australia’s first flat-pack cocktail bar for the launch of William Grants & Son’s Batch & Bottle, executed through influencers, press office, social media, paid, digital and OOH.

    Article Here

  • Managed the social media, influencer and press office program for luxury home brand House of Rohl.

    Article Here

  • Executed a strategic press office for Stayz’ annual Holiday Homes awards, landing articles in high-end publications including The Australian, Vogue and News.com.

    Article Here

  • Mined many thought leadership stories to profile The Chia Co’s Founder & CEO, one that landed an article in Australia’s biggest business publication The Financial Review.

    Article Here

  • Drove a health PR campaign for St John Ambulance to raise awareness of SCA and defibrillators, attracting tons of media attention, especially from TV.

    TV Segment Here

  • Produced a physical and digital magazine for American Crew.

    Magazine Here

TESTIMONIALS

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TESTIMONIALS 〰️

“Irma is an outstanding communications specialist I've had the pleasure of working with for many years. She consistently delivers quality work across various areas like public relations, influencer marketing, events, and social media. Irma's creativity and strategic thinking have been invaluable assets to our business. Her project management skills are top-notch, and she and her team have even produced magazines for us. I've always been impressed by Irma's dedication, professionalism, and passion for her work. She's a true asset to any team.”

- Cristobal de la Ruba - Marketing Manager, Revlon Professional Brands

“Irma combines a keen eye for detail and strong project management skills with a flair for creativity that makes her a valuable asset for both clients and internal team.”

- Matt Thomas - Managing Partner, Red Havas

“I worked with Irma while she was at Red Havas (the Australian marketing agency for House of Rohl). Always enthusiastic and professional, Irma has made a significant contribution to developing the brand in the region.”

- Nigel Palmer - Head of Communications Marketing EMEAA (House of Rohl)

"While at Havas Red, Irma was our day-to-day lead - she always tackled our projects with verve, kept things moving at all times and communicated back with us well. She's a disciplined communications professional and a pleasure to work with!"

- David Okubo - Global Communications Manager, LiveRamp